Red Stripe Moves To USA

[♥ COVID-19♥]

Diageo To Relocate Production of US Supply of Red Stripe Beer

Norwalk, CT – Diageo, the world’s leading premium spirits, beer and wine company announced today that production of Red Stripe currently brewed in Jamaica for the US market will be relocated to the United States beginning in 2012. Pennsylvania-based City Brewing has been tapped to handle US production. Jamaica-based Desnoes & Geddes Limited (D&G) will continue producing Red Stripe for Jamaica, Brazil, Canada and Europe and will receive royalties on US Red Stripe sales.

This new production model, typical for most global brewers, will enable greater investment in the brand in the US.

“Red Stripe and Red Stripe Light’s distinctive taste profiles will remain the same, and the brand’s personality will continue to embody the Jamaican culture that has always been its inspiration,” said Sheila Stanziale, President, Diageo-Guinness USA.

Stanziale continued, “Moving to a US production model for US volume significantly strengthens the Red Stripe brand and is a clear demonstration of Diageo’s commitment to the beer category, and to accelerating the growth of Red Stripe and our entire brand portfolio.”

[Ardbeg... innit]

There is a Red Stripe Light?? Why bother, must be relabeled Dasani.

[♥ COVID-19♥]

They actually sell the Light version at one of my neighborhood supermarkets. Also, I've seen it on tap at H2 -- or at least that was the label on the handle ... whether it was the light version or not, who knows?

[Ardbeg... innit]

I have had Red Stripe for many years at my local grocery store, but at $12 for a 6 pack, well... I have other priorities.

[♥ COVID-19♥]

I agree -- too expensive and not worth it.

[Chicago Jake]

Maybe it'll get cheaper once it's made domestically. And maybe they'll have a big marketing push. We should try to come up with some good slogans for them!

[♥ COVID-19♥]

"Red Stripe: like sex in a canoe because it's fucking close to water!"

[Irish Stu]

Unlike the rest of Europe, the Red Stripe sold in the UK is brewed under license here in England. It is formulated to suit our tastes and is much like one of our domestic lagers, or the popular European lagers such as my beloved Carlsberg. It's a nice beer, much fuller and tastier than it's Jamaican relative.

[Ardbeg... innit]

I wonder if they will ship genuine Hedo hot tub water to the US for that "taste of Jamaica"

[Tex]

Love Jamaica but the Red Stripe is not for me.

[innit Geezer]

IMHO, Red Stripe can give you a powerful headache too, I've had my share of aspirin as an afternoon snack in Jamaica.

[Tex]

It gives me a headache too, but so does Heineiken.

[Chicago Jake]

Speaking of Heineken, I always thought Red Stripe tasted very similar to it. I don't think it is overly light or flavorless at all. It is more flavorful than a standard American mega-lager (eg, MGD or Budweiser), but lighter than a full-flavored mini-brew (eg., Anchor Steam or Sam Adams).