Post by Chicago Jake on Jan 20, 2011 11:14:04 GMT -6
I think we need to put our thinking caps on and come up with some good brand names for this innovative new product.......Jake
From The Daily Mail:
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It is a sight that will have whisky connoisseurs spluttering into their drink – a dram in a can.
A Panama-based company believes outdoor drinkers would prefer to crack open a tin rather than lug round a bottle of their favourite tipple.
Now bosses at Scottish Spirits – which retains an office in Glasgow – is testing out the novelty on its Caribbean and South American markets.
But last night the Scotch Whisky Association said it would try to ban the cans for breaching international labelling rules.
A spokesman for the body said: ‘We are concerned that consumers may be confused whether or not the product is real Scotch and we will be investigating the matter further.’
Scottish Spirits launched the tins last week, the first time straight whisky has been sold in a can.
Chief executive Manish Panshal said: ‘We are really thrilled with the idea – it’s going to be a part of every lifestyle and occasion.
‘The can is the perfect size to be shared between three people who can mix it with other things like cola.
‘It’s lightweight and portable and entirely recyclable, which is good news. It will be one of the hot picks for any outdoor activities.’
Read more: www.dailymail.co.uk/news/article-1347824/Scottish-whisky-way-South-Americans-like-.html#ixzz1Bb2cH7ke
From The Daily Mail:
*************************
It is a sight that will have whisky connoisseurs spluttering into their drink – a dram in a can.
A Panama-based company believes outdoor drinkers would prefer to crack open a tin rather than lug round a bottle of their favourite tipple.
Now bosses at Scottish Spirits – which retains an office in Glasgow – is testing out the novelty on its Caribbean and South American markets.
But last night the Scotch Whisky Association said it would try to ban the cans for breaching international labelling rules.
A spokesman for the body said: ‘We are concerned that consumers may be confused whether or not the product is real Scotch and we will be investigating the matter further.’
Scottish Spirits launched the tins last week, the first time straight whisky has been sold in a can.
Chief executive Manish Panshal said: ‘We are really thrilled with the idea – it’s going to be a part of every lifestyle and occasion.
‘The can is the perfect size to be shared between three people who can mix it with other things like cola.
‘It’s lightweight and portable and entirely recyclable, which is good news. It will be one of the hot picks for any outdoor activities.’
Read more: www.dailymail.co.uk/news/article-1347824/Scottish-whisky-way-South-Americans-like-.html#ixzz1Bb2cH7ke
