Post by ♥ COVID-19♥ on Jan 11, 2011 12:10:46 GMT -6
Union soccer team wins sponsorship from Bimbo bakery
The Philadelphia Union is getting hitched to Bimbo.
No, the team has not signed a promiscuous, dull-witted semi-celebrity to play midfield.
The soccer club is poised to announce a major sponsorship deal that will stamp the routinely mispronounced name of the giant Mexico-based baker onto the front of the team jersey.
The four-year, roughly $12 million agreement with the U.S. arm of Grupo Bimbo S.A.B. de C.V. represents a victory for the Union, which has labored to sign a shirt sponsor that is iconic, well-financed, and regionally based.
Bimbo Bakeries USA has its headquarters in Horsham, operates 34 bakeries nationwide, and produces breads, cakes, and treats familiar to anyone who loads a cart at an Acme. Popular brands include Entenmann's pastries, Stroehmann bread, Old Country bread, Boboli pizza crust, and Thomas' English muffins.
No, the team has not signed a promiscuous, dull-witted semi-celebrity to play midfield.
The soccer club is poised to announce a major sponsorship deal that will stamp the routinely mispronounced name of the giant Mexico-based baker onto the front of the team jersey.
The four-year, roughly $12 million agreement with the U.S. arm of Grupo Bimbo S.A.B. de C.V. represents a victory for the Union, which has labored to sign a shirt sponsor that is iconic, well-financed, and regionally based.
Bimbo Bakeries USA has its headquarters in Horsham, operates 34 bakeries nationwide, and produces breads, cakes, and treats familiar to anyone who loads a cart at an Acme. Popular brands include Entenmann's pastries, Stroehmann bread, Old Country bread, Boboli pizza crust, and Thomas' English muffins.
